One of the biggest challenges for coaches, healers and other creative entrepreneurs is settling on a niche.

Maybe you find yourself there too?

The skills you have are profound, you can help so many people. And yet, you can't help everyone. And to reach people and really connect with them in your business, you have to become clear on who you help and what you help them with.

One way to determine your niche is to take a more analytic approach - assess your skills, study who you've helped before, maybe review market studies, see where there's a need and decide to jump in.

While that can work, I believe the real way to finding who you're meant to serve lies in delving into your own life's journey. What you've encountered in this world. What you've struggled with. What you've made sense of along the way. What you're gifted at. What you delight in.

Each and all of these are the threads that have woven, and continue to weave, your way forward.

Embrace them.

Photo by Fanning Tseng on Unsplash