Marketing for the New Year
My most-read articles on authentic marketing shared last year
As we start fresh into the calendar year, I've been thinking a lot about what's needed to grow your business in an authentic way. Looking at the general marketing advice out there directed to coaches, healers or other creative entrepreneurs, it's missing so much. The promises are many, and the implication is that all you have to do is write a killer landing page or great ad copy for your new offers (which they'll gladly give you a formula for) and people will be pulling out their credit cards.
The truth is there isn't a formula. There are principles, not rules. And, more importantly, it takes time and consistent attention to build an audience and to cultivate trust with your potential clients. You can do that by following the principles of authentic marketing and then combining those with practical, authentic marketing advice to build your business' foundation and consistently showing up.
To help you start off 2023 with some fresh insight, I'm sharing my top five most-read blog posts from last year. They're a combination of practical advice, fresh perspective and trust for your own inner wisdom.
If you haven't read them before, I invite you to dive in. If you have read some, or even all of them, before, I invite you to maybe review them again, - perhaps they'll offer you some reminders or additional inspiration on your journey.
I hope these articles offer inspiration and nourishment for you and your business as we move into the new year.