Get Comprehensive Help Marketing Your Business

You’re trying to find clients, but so far, it’s been elusive. 

You’re at your desk, trying to ignore the low hum of anxiety, maybe debating signing up for yet another course on how to market your services and get more clients...It seems like a clock is ticking on your business.

You know deep down you can help people.

But to be honest, you’re starting to doubt you have what it takes to market your business.

You can’t seem to take everything you’ve learned about selling and marketing and create messages that resonate with your ideal clients without sounding fake or pushy.

Maybe you think you don't know how to talk about your business, so you don't. Everything you read is telling you to just get over it and get out there. Maybe you’ve been trying a few things here and there, yet nothing seems to be really working.

The truth is you are starting to wonder if starting your own business was all just a dream, that it's not meant to be.

Maybe, you think, it’s just not possible to make what you want to do real. And I want you to know, deep down, that is possible.

You can effectively market your business so your ideal clients can find you.

And you can do it in a way that feels authentic, genuine. Real. 

Two Aspects of Effective Marketing

There’s an avalanche of marketing advice out there, and sorting through what’s relevant for you and your business is difficult enough without also worrying about how to implement it all.

Effective marketing has two key components.

Photo by Ali Abdul Rahman on Unsplash

Photo by Ali Abdul Rahman on Unsplash

First, for your marketing to work, you need a clear picture of your ideal clients and a concise and compelling way to express what you are offering to help them with.

From there, you can build core messages and a simple plan to start to reach out and start engaging in the marketplace in a way that builds on your natural strengths. 

Second, truly effective marketing also means being visible. Posting, publishing, teaching, or recording - showing up in all kinds of ways to reach your ideal clients. 

And that can feel scary, especially for those who struggle with self-confidence or for those who’ve lived most of their lives hiding their essential selves from those around them.

This program is designed to give you help with both - creating effective, clear messages and help to stop hiding and showing up for your business as your essential self. This program is practical marketing expertise combined with powerful coaching support to help you confront what might be holding you back.

Who is this program for?

This is the ideal combination of practical and coaching support for coaches, healers or other creative solopreneurs looking to develop and implement their marketing in a way that aligns with their essential selves so their ideal clients can find them.   

This program is also for you if you:

  • Don’t know much about marketing and you’re not sure what kind of help you need but you know you need to get started doing something. You’re just not sure what that is. 

  • Are having trouble getting traction with your marketing. Maybe your stuck because you aren’t clear on your niche. You keep trying things and changing. Nothing seems clear but you know this is what you need to get started.

  • Know you should be out there marketing your business but you find yourself getting distracted, procrastinating, taking courses, or constantly changing your niche instead of moving forward and being visible in your business.

  • Sometimes feel overwhelmed by all the marketing advice that’s out there and aren’t sure what exactly to do to increase visibility for your business.

  • Currently don’t have a marketing plan in place or are struggling to follow through on one you’ve developed

  • Are having trouble attracting clients or are attracting the wrong kinds of clients to your business

  • Have programs and offers in place that you love but you can’t seem to make yourself talk about them or go out and offer them in any meaningful, consistent, visible way..

  • Are looking for a creative marketing expert that’s also an experienced intuitive coach to help you move through any obstacles and help you clarify what you really want

  • Want to bring your authentic self and your heart to your business and your marketing

This program probably isn’t for you if you:

  • Just want to develop marketing messages or put a plan in place that is just like  someone else’s that you know is already successful

  • Aren’t interested in helping your clients heal, transform, or otherwise gain from sharing your gifts and talents

  • Just want someone to tell you what to do

Photo by Arjan de Jong on Unsplash

Photo by Arjan de Jong on Unsplash

A Customized Approach

In this program, I lead you through my marketing framework. We start working at the foundation - who you help and what you help them with - and build from there. While everyone follows the same pathway, what the sessions look like are is personalized for you, with a focus on what you and your business need most.

Perhaps you might need less help with your messaging, but want more support confronting obstacles you encounter promoting yourself and your business or patterns of hiding that keep showing up.

Or maybe you might need more help crafting key messages and less support bringing those to various marketing channels.

You might need equal parts of both. In our first call, we spend time establishing goals for our work together and check in frequently to readjust where needed. Sometimes clients come in thinking they need help with their messaging, but as we continue to work together, it becomes clear there are deeper issues to address. Everyone works through this at their own pace, and having me there to guide you along the path means you don’t have to worry about what you need to focus on and when. You get exactly what you need.

When I began working with Diane, I felt very nervous and uncertain about how to make my ideas for my business a reality. I knew what I wanted to do but had no idea how to achieve it. 

Diane combined her knowledge of business and marketing with her coaching expertise perfectly. She was excellent at working out when I needed practical guidance and when I needed to be coached around fears and doubts I had about my abilities. 

This combination was just perfect and has allowed me to “level up” my business. She helped me create an offering that I am proud of. In addition, I also feel much clearer about how to move forward and have a new awareness of where I get in my own way. I feel like I have an action plan rather than only a big dream for my coaching practice.
Lynne McLean BrownLife Coach and Motivational Writer

Lynne McLean Brown

Life Coach and Motivational Writer

Everyone moves through this process at their own pace.

The clearer you are on your ideal client, as well as your own essential self, the more quickly you can create meaningful marketing messages and a plan to support your business. But, if you don’t have as much clarity as you’d like, please don’t worry.

Going through this program often helps people refine their ideal clients as well as their messages, as well as where they’ll be most effective at marketing initially. 

Sometimes people don’t have a website and so when we get to that point, we focus on building an effective site, that gets your message across and can function as the face of your business. Other people have websites, but they need to be tweaked. We move through the process at the pace that makes the most sense for you and for what your business needs.

Jennifer WinfieldHand Holder, Author and Soulcentric Coach

Jennifer Winfield

Hand Holder, Author and Soulcentric Coach

When I reached out to Diane, I wasn’t sure how I was defining my business. I felt I needed to be a whole lot clearer on what I offered, and I knew I needed someone to push me forward. Saying I was a Life Coach was just too general. Diane met me where I was at, asked great questions, and listened deeply. She was also kind, professional, allowing the shifts that needed to happen happen as we worked together.

The process helped me see where I want to specialize more – in doing more in trauma work. And it helped me see how understanding my life journey can tie into my message and how to offer that to people.

Now, I have a much clearer website that says what I actually do and how I actually do it. I’ve taken off a lot of extra stuff, and the whole thing is much more coherent. It’s easier to see what it is I do in my business. It’s been a really useful practice for me!
— Jennifer Winfield, Hand Holder, Author and Soulcentric Coach at www.jenniferwinfield.com

If you get stuck, that’s where I use my intuitive coaching skills to help you remove obstacles.

For example, in this type of program, I’ve helped clients move past all kinds of blocks and fears.

For example, I’ve helped some clients overcome money blocks - fear of others what others will think of their pricing, both as being way too high or way too low, and all the imagined consequences.

I’ve helped them overcome fear - fear of others’ seeing them as too greedy, too pushy, too sales-y, too shallow, etc. in their marketing. Fear of sharing their voice through speaking or writing about their most tender truths, their true likes, their quirky sense of humor, and more. 

I had tried to create two different coaching programs and not enough people signed up for me to run them. And I was struggling to be consistent with my social media presence and blogging.

One of the things I enjoyed about working with Diane was that she held the big picture and also got into the weeds in different areas. If I was stuck, she could help me step back and see the bigger reasons for doing what we were doing. If I was in deep and struggling she could help me find exactly the right word or phrase to include in my marketing. I also love systems that make things easier. Diane had many helpful systems that I use over and over.

I already believed in my ability to coach people and to lead a great yoga practice. Now I believe in my ability to market myself so that the right people find me. I sold out the first program I designed as Diane and I finished our work together. I feel more organized, focused, and confident about marketing. I write a regular weekly blog, and post to my social media accounts several days a week. I notice slow but consistent growth on my social media accounts. I feel excited about what this will mean for my next program or offering.
 
 
 
Sarah Fischer Life Coach and Yoga Instructor helping soulful creative women bring more ease and meaning into their lives.

Sarah Fischer

Life Coach and Yoga Instructor helping soulful creative women bring more ease and meaning into their lives.

Comprehensive Support

This program lets you get the support you need over time. That’s why the package contains the number of sessions it does (12) and is structured with flexibility.

It won’t do you any good to get great messages put together but then find yourself stuck and not promoting your business or your work because old patterns are holding you back.

And the opposite is also true. It’s not enough to get coached through your blocks if you’re then ready and inspired to engage with people but your messaging isn’t clear.

 
 
 
Bobbie Caskey, Life Coach

Bobbie Caskey, Life Coach

As soon as we talked I knew we should work together!

Working with Diane felt like working with a trusted friend, but one with the perfect background of instructional design, marketing and coaching, who would question my limiting beliefs and ask the right questions to ensure we were working towards something very authentic.

She created a very safe and collaborative environment where I was able to build a program I feel really good about.

Now, I feel more confident and that I have something really valuable to put out in the world.  It was a great experience overall, I’m so glad I had the chance to work with her!
— Bobbie Caskey, Life Coach, www.bobbiecaskey.com

This program can help you: 

  • Develop your core messages so they’re clear, concise and compelling to your ideal clients

  • Feel more confident in marketing your business

  • See your own unique genius and leverage your natural gifts and talents in marketing your business, making it easier and more effective

  • Be able to talk about and sell your services in an easier manner because your approach feels just right for you.   

  • Benefit from guidance from a creative marketing expert that’s also an experienced intuitive coach

  • Feel more confident marketing your business

  • Overcome obstacles you encounter along the way to being more visible in your business

  • Develop a creative marketing plan that both feels good and stretches you to share your authentic self

  • Create content themes/core messaging for your business

  • Create an editorial calendar to keep you on track with your marketing

  • Bring your individual essence to the world and help your ideal clients find you

A Highly Personalized Program

This program is a highly customized approach to helping you market your coaching, healing or creative business, allowing you to reach and work with your ideal clients in a way you love, that’s natural and is built upon your distinctive gifts and passions.

We’ll meet together on a regular basis - twice a month or weekly. I recommend looking at your schedule and determine the cadence that will keep the momentum focused while allowing time for integrating and moving forward on objectives between calls.

All of our sessions are recorded, and you’ll have access to the cloud recordings for downloading, so you can go back and refer to what we covered at any time. I’ll send you a link after each call so you can download them to your personal computer to have permanent access.

Working with Diane moved me forward with my website and program messaging quicker in two weeks than I had on my own in two years. 

Diane is gifted with several skills, one is laser clarity. She was able to not only help me hone my message, she was instrumental in helping me align my various offerings so they had the same voice, all working seamlessly together, building upon each other. Together we were able to switch up the language I used to speak to my client’s needs while staying true to who I am at my core. Diane helped me create the framework for my programs so that my initial freebie gift would flow naturally into my next level offering, which then transitions into my signature program. She helped me inject a sense of urgency and movement which will easily be felt and heard by my ideal clients.

On top of all her amazing gifts is her professionalism and enthusiasm for the work she’s been called to do. I highly recommend anyone looking for help with their messaging and offerings to reach out to Diane. You won’t be sorry!
— Sue Brady, Intuitive Life Coach at www.soulsblueprint.com
 
 
Sue Brady, Intuitive Life Coach

Sue Brady, Intuitive Life Coach

Your Guide

I spent much of my life looking for home. Now I want to help others find theirs.

My search for home was both literal (I lived in 15 different places across three continents over the past several decades) and metaphorical. For a long time, I lived life dedicated to learning all the rules, hoping to finally fit in. Until one day I realized that feeling at home is something I needed to find within.

IMG_1805 c rs w paint.jpg

Now, I know that when I’m being most unique individual self - claiming my essence, fulfilling my purpose, using all of my gifts and talents and my voice - rather than fitting in, this is when I feel most at home.

And that’s what I want to help you with in this program - coming home to yourself in your marketing and your business. 

Marketing expert and intuitive coach

In this program, I bring my two primary skill sets together - marketing and intuitive coaching. I help you implement effective marketing strategies through expert guidance, and I offer powerful coaching to help you remove any obstacles and blocks you encounter as you step into fully marketing your business as your essential, authentic self. 

Certified Coach

As part of my own journey, I left my corporate marketing job to become a coach. Several years ago, I completed an in-depth coach training program, and then went on to become a Martha Beck Certified Wayfinder Life Coach. Since then, I’ve spent hundreds of hours coaching individuals, creatives, and other coaches, helping them remove obstacles and align their marketing businesses, writing and lives to their soul-selves. 

Experienced Marketer

I spent 15 years as a Director in a company in the talent mobility industry, working with some of the world’s largest companies.  I spent the last several years of my corporate career as a Director, Global Marketing and Communications, where I created campaigns, events, and programs designed to increase customer engagement. I was also responsible for creating a harmonized content strategy, signature program content, and for overseeing copy development.

I bring all those marketing skills to my work now, helping business owners break down the mysteries of marketing and create a simple, easy way for them to feel more confident and get out in the world, connecting with others and talking about their programs and services.

What’s Included in This Program:

  • Twelve (12) 60-75 - minute individual sessions that include, depending on your needs and where exactly you are at with your business and marketing, some, or all, of the following:

    • Discovery sessions where we explore you, your story, your ideal client, and your current marketing practices and struggles 

    • Collaboration sessions where we actively brainstorm messaging, copy, campaigns, etc.

    • Live, on-screen review, input and feedback for messages, design, effectiveness of marketing collateral

    • Practical help creating a marketing plan 

    • Wisdom and coaching on obstacles that arise during the process

    • Support and encouragement as you step into greater visibility with your business and authentic self

  • Exercises to help you clarify your original gifts, talents and passions - as needed

Sometimes it can be hard to see yourself and what makes you uniquely *you.* That’s why I’ve developed exercises designed to help you do just that. 

Working through these will give you a greater understanding of your own unique essence, forming the basis of our work together, making sure your authentic self shines throughout your marketing.

  • intuitive insight to help you uncover your programmed purpose - as needed

It’s easy to get tripped up in business and marketing by your programming, which is the way you’ve been taught you need to be to be successful. 

Working to identify your programming can bring greater awareness to stumbling blocks and help you more easily overcome obstacles you hit while developing your marketing for your business.

  • Steps to take between sessions to help ensure you are integrating the work, moving forward and following your inner wisdom, as needed

  • Written feedback and document review support between sessions via email, as needed

We don't just spend time on calls. When you write materials, you get my expert feedback.

Using collaborative Google docs, so I can give you very feedback, I spend time going over your materials. I help you make real improvements so you're not alone in writing or left wondering if what you’re putting together makes sense.

This works really well - even if you hate writing - because I can get your voice, and then help polish it into something clear and powerful without losing *you* in the process.

  • Session recordings

You get access to cloud-based recordings of our calls that can be downloaded to your computer for permanent access. 

We cover a lot in our calls. Sometimes we go deep, and other times we go wide. Often it’s a lot to absorb in one go. We brainstorm content, improvements, ideas, insights.

And when you go off to work on creating content or updating collateral, for example, it’s nice to be able to review the details of what we discussed. These recordings let you re-absorb ideas that emerged from our sessions whenever you’d like. 

Program price: $2490 USD*

*Monthly payments available. depending on session frequency (weekly or Twice a month), program can be invoiced in 3 payments of $830 USD/mo. or 6 payments of $415 USD/mo.

Are You Ready for Comprehensive Marketing Support?

If you’re ready to work together to get comprehensive support marketing your business in a way that’s effective and that feels aligned to your essential self, here’s what to do:

Step 1. Click the “Apply Now” button below to answer a few questions so I can know a bit about you, your business and what you’d like to get out of coaching with me.

Step 2: Once your answers have been submitted, you’ll receive a link to schedule a consult call within one business day.

Step 3. At the scheduled time of your consult, we’ll consult! We’ll use the opportunity to make sure we’re the perfect fit before you commit and answer any outstanding questions you may have.

Step 4. Then we’ll get started! If you decide to work with me, I’ll tell you the exact steps for getting started. If you decide not to work with me or if we aren’t a perfect fit, I’m happy to share other resources to help you get what you need.

If you have questions, just send me an email.

Still Not Sure?

Feel free to ask me any questions you have about the Marketing Mentor program. I promise I don’t do hard selling and am not trying to get you on the phone to ‘close the deal.’ I want you to feel comfortable to ask any questions you have.

Questions about the Marketing Mentor Program