Let Your Business Shine Online
Authentic Website, Online Marketing, and Sales Solutions
You’re trying to find clients and flow in your business, but so far, it’s been hit or miss.
Maybe you’re at your desk, trying to ignore the low hum of anxiety, perhaps debating signing up for yet another course on how to market your services and get more clients...It seems like the clock is ticking.
You feel a bit lost.
You believe in your business. You know there’s something there. But something needs to change.
You can’t quite seem to take everything you’ve learned about selling and marketing and create messages that resonate with your ideal clients without sounding fake or pushy. Or the messages that do sound authentic to you don’t seem to be connecting with others.
Maybe you aren’t sure how to talk about your business or how to tell your story.
Everything you read is telling you to just get over it and get out there. Maybe you’ve been trying a few things here and there, yet nothing seems to be really working.
In any case, you need a better way to market your business and connect with clients.
The good news is that you can effectively tell your story and market your business so your ideal clients can find you.
And, better yet, you can do it in a way that feels authentic, genuine.
Truthful.
Lovely Words from Others
“I had tried to create two different coaching programs and not enough people signed up for me to run them. And I was struggling to be consistent with my social media presence and blogging.
One of the things I enjoyed about working with Diane was that she held the big picture and also got into the weeds in different areas. If I was stuck, she could help me step back and see the bigger reasons for doing what we were doing. If I was in deep and struggling she could help me find exactly the right word or phrase to include in my marketing. I also love systems that make things easier. Diane had many helpful systems that I use over and over.
I already believed in my ability to coach people and to lead a great yoga practice. Now I believe in my ability to market myself so that the right people find me. I sold out the first program I designed as Diane and I finished our work together. I feel more organized, focused, and confident about marketing. I write a regular weekly blog, and post to my social media accounts several days a week. I notice slow but consistent growth on my social media accounts. I feel excited about what this will mean for my next program or offering.”
—Sarah Fischer, Yoga Instructor and Mentor
The Two Key Components of Effective Websites, Marketing and Sales
First, for your business to work, you need a clear picture of your ideal clients. Who are they? What defines them? You may be fuzzy about this initially, but my experience working with heart-centered creatives is that they usually know more about this than they realize.
You also need a concise and compelling way to express what you are offering to help them with.
This is your business’ starting point, its foundation.
And second, once you have that, you can build core messages, create a beautiful website, and develop a simple plan to reach out and start engaging in the marketplace in a way that builds on your natural strengths.
I created the Let Your Business Shine Online program to help you with those two components in a way that meets both your business need and your budget.
Every Business Needs a Beautiful Website
It’s your business’ home online. You don’t need one with a million pages or even a super complex set up. You don’t need to spend thousands of dollars.
But you do need one that reflects your true essence. One that feels like you. One that you love.
And, you need it to be effective.
That’s why each of my program options includes a basic, branded website.
In this program, I work with you to create a basic, personalized brand (or refresh one you already have). to reflect the real you and highlight what makes you and your business unique.
Then, I use Squarespace to create a beautiful website that lets your business shine.
Different Options
There are options to meet every budget, and they’re built on monthly-payment pricing so you don’t have to pour a large amount of money into your project all at once. In addition to having a beautiful website, you can also opt to get personalized assistance with a range of marketing and sales support for your business.
What Do All These Things Mean?
THE BASICS
Website
An online presence with varying number of pages to showcase your business, products, or services.
Personalized Branding + Core Message
A strong visual identity, clear communication of your key value proposition, and a central online hub for your business. A professional and consistent representation of your brand across all pages.
Desktop + Mobile optimized, SEO basics
A website that looks great and functions smoothly on both computers and smartphones, with fundamental search engine optimization to help improve visibility in search results.
WEBSITE DEVELOPMENT
Customized website through Squarespace
A tailored website built using Squarespace's user-friendly platform*, designed to meet your specific business needs and aesthetic preferences.
(*A separate annual fee for the Squarespace website and your domain required.)
Content updates
Updates to your website's text, images, and other content while we work together, keeping your site current and evolving as you grow.
Integration of lead generation forms
Addition of forms to capture visitor information, helping you build your customer base and care for and communicate with potential leads.
Squarespace training
A customized one:one training session to empower you to make future updates to your website independently.
MARKETING STRATEGY
Content strategy
An overall plan to create and distribute valuable, relevant content to attract and retain a clearly defined audience.
Social media content planning
A structured approach to creating and scheduling posts across various social media platforms to boost your online presence.
Marketing campaign launch strategy
A comprehensive plan to effectively introduce and promote a new product, service, or initiative to your target audience.
EMAIL MARKETING
Email marketing strategy
Designing and planning an email marketing strategy to engage with your audience and promote your business. The initial focus is on ensuring ease, capacity, and sustainability.
Email marketing implementation & branded template
Depending on the size of your existing list and/or current platform, includes set up of basic MailerLite** or Squarespace** email marketing account. Includes a custom-designed email layout that reflects your brand identity for consistent, professional communication.
If you currently have or already use a different email marketing platform, review of your current system for effectiveness, simplicity, cost basis.
**both MailerLite and Squarespace email have a free option available. However, depending on the size of your current list and/or your existing needs, there could be an additional cost.
MailerLite or Squarespace E-Mail training session
Hands-on instruction on using MailerLite or Squarespace email marketing tools so you can manage your email marketing campaigns effectively.
BUSINESS COACHING AND SALES SUPPORT
Sales strategy session
A focused meeting to develop ideas for connecting with potential customers, understand how to effectively hold sales conversations, and create the space for people to say ‘yes’ to your business.
Six (6) additional hours general business + mindset coaching
One-on-one coaching and guidance to help you develop your business, remove limiting beliefs and help you get unstuck so you can move forward with ease and grace.
Lovely Words from Others
“When I reached out to Diane, I wasn’t sure how I was defining my business. I felt I needed to be a whole lot clearer on what I offered, and I knew I needed someone to push me forward. Saying I was a Life Coach was just too general. Diane met me where I was at, asked great questions, and listened deeply. She was also kind, professional, allowing the shifts that needed to happen happen as we worked together.
Now, I have a much clearer website that says what I actually do and how I actually do it. I’ve taken off a lot of extra stuff, and the whole thing is much more coherent. It’s easier to see what it is I do in my business. It’s been a really useful practice for me!”
—Jennifer Winfield, Handholder, Author and Soulcentric Coach
Who Is Radiance For?
This program is for creative entrepreunuers who want to get their business online in a way that is both effective and authentic.
It’s also for those looking for genuine marketing, sales, and business support from an experienced marketing professional who operates from the heart.
It’s also for you if you:
Are brand new to business and need help articulating your ideal client and want a basic website to get started
Need an affordable solution that you can pay for over time
Already have a website but you feel it’s very boring or cookie-cutter and doesn’t really reflect you or your business
Have an online business presence but you aren’t sure it’s working well
Are overwhelmed or lost marketing and growing your business
Already have an aligned business that’s established but are looking to go to the next level in terms of your marketing, sales and outreach
Are ready to see your own light in your business <3
Lovely Words from Others
“As soon as we talked I knew we should work together!
Working with Diane felt like working with a trusted friend, but one with the perfect background of instructional design, marketing and coaching, who would question my limiting beliefs and ask the right questions to ensure we were working towards something very authentic.
She created a very safe and collaborative environment where I was able to build a program I feel really good about.
Now, I feel more confident and that I have something really valuable to put out in the world. It was a great experience overall, I’m so glad I had the chance to work with her!
— Bobbie Caskey, Life Coach
Radiance Gives You:
Clarity on your brand and core messaging
A beautiful, personalized website that lets your business shine
Different, low-cost options to fit your budget and your business needs
Personalized service, with lots of touch points
Useful add-ons and one-time services to help your business grow when its ready to grow
Marketing expertise from an intuitive, certified professional
Some Questions You Might Have…
How do I know which option is best?
There are a lot of variables, and you might not be sure which one to choose. That’s ok! I don’t expect you to do that on your own. The first step to take is simply to reach out to me and set up a call to discuss. You’ll tell me about your business, what you think your needs might be, what questions you have, and I’ll let you know what I think. I know the challenge of investing in your business before you have a lot of cash coming in, that’s why I will listen deep and seek to find a solution for you that feels the most like peace and freedom. No hard sells or upsells. And if now isn’t the right time, no hard feelings. You’ll leave that call with more clarity about what you need to do next, and I’ll count myself lucky to have met you.
Do you design logos?
I do not. I worked on a corporate marketing team and regularly gave design input as part of that process, so I can give you some general feedback on a logo you have or may be thinking about. I also I have good ideas about what might in the interim and good referrals if and when you’re ready to get some help with creating a logo.
The good news is that with our branding and core messaging work, you’ll be able to give great direction to your graphic designer when ready.
What if I decide I need more pages in my website along the way?
That happens sometimes. I have a suite of services that you can add on to meet needs that crop up along the way. If that happens, we’ll be sure to go over what you need and make sure you understand the scope and cost of any additional work before we go ahead with things.
About Diane
Experienced Marketer
I spent 15 years as a Director in a company in the talent mobility industry, working with some of the world’s largest companies. I spent the last several years of my corporate career as a Director, Global Marketing and Communications, where I created campaigns, events, and programs designed to increase customer engagement. I was also responsible for creating a harmonized content strategy, signature program content, and for overseeing copy development.
I bring all those marketing skills to my work now, helping business owners build beautiful websites, break down the mysteries of marketing and create a simple, easy way for them to feel more confident and get out in the world, connecting with others and talking about their programs and services.
Intuitive Guide & Certified Coach
helping you see what you may not be able to see on your own, and I offer powerful coaching to help you remove any obstacles and blocks you encounter as you step into fully marketing your business as your essential, authentic self.
As part of my own journey, I left my corporate marketing job to become a coach. Nearly a decade ago, I completed an in-depth coach training program, and then went on to become a Martha Beck Certified Wayfinder Life Coach. I went on to complete a two-year program to sharpen my inuitive skills and learn to read energy. As an Endorsed Intuitive Energy Reader, I am able to uncover unconscious beliefs that may be hampering you as you build your business.
Since then, I’ve spent hundreds of hours coaching individuals, creatives, and other entrepreneurs helping them remove obstacles and creative aligned, authentic and effective businesses.
Lovely Words from Others
“I have had the privilege of working with Diane this past year to relaunch my business and refresh my message. It has been so much more than I expected.
Her insight and expertise have given me the boost I was looking for. She helped me dig deep and encouraged me to articulate my intent, my values and my approach. With her expert advice at every turn, and with her writing and editing skills she compassionately led me to my own deep waters and helped me excavate my soul’s purpose.
Diane has gone over and above with her relatable knowledge, her thorough attention to detail and her proven marketing skills. She offers her tips freely and has opened my eyes to other perspectives I had not thought of. She has taken the time to get to know me and because of that she has been able to offer valuable feedback and encouragement. I feel heard and seen - it seems she is totally invested in my own personal success and my place in the world. She patiently asks the questions that have helped me to know myself, what I have to offer, and why I am drawn to this work.
It has been a gratifying and important journey that will resonate for a long time to come!
–JoAnn Vickery Cook
What’s Included in the Radiance Program Options?
Depending on which option you choose, your program includes the following:
Total Price
Basic: $850 ($250 deposit, plus $100/month for six (6) Months
Starter: $1,500 ($300 deposit, plus $200/month for six (6) months
Full: $4,450 ($400 deposit, plus $450/month for nine (9) months
Comprehensive: $10,400 ($500 deposit, plus $550/month for 18 months
*All options require a Squarespace annual subscription which is a separate fee + the purchase of a domain if you don’t already have one. Squarespace options are at $296, $356 and $644/year. Many businesses, and almost all service based businesses, need the $296 option.
REFUNDS AND CANCELLATIONS
Due to the pricing structure of these programs, I will not be able to refund monies if you change your mind, so please be sure this is a fit before committing. If, within the first two sessions of our meeting and beginning work together, you realize you’ve made a mistake, I will refund you monies paid to date less any processing fees and taxes.
Are You Ready to Make Your Business Radiant?
If you’re ready to find out more, follow the steps below:
Step 1. Click the “Apply” button below. You’ll be taken to my scheduling page to schedule a short conversation. I’ll tell you a bit about the process, ask you some questions about your business to see what you’re looking for. We will discuss the program options, and answer any questions, so we can both make sure this is a good fit.*
*If you have already worked with me or taken a course with me, please email me instead at diane@innerwisdomwayfinding.com.
Step 2: You’ll receive a confirmation email with Zoom meeting instructions and link to add the information to your calendar.
Step 3: On the day of our meeting, we’ll talk. I’ll tell you a bit more about the service and answer questions. You’ll let me know what you’re looking for, and we’ll go from there!
NOT SURE?
Feel free to ask me any questions you have about this program. You can send me an email and I’ll get back to you by email or suggest a short call if guided to.