Marketing authentically is about making genuine connections. Yet often I see coaches, healers and other creatives get caught marketing their soul-based business. They feel stuck. Maybe their business represents their true self, and up to this point they haven’t shared that widely. Doing so feels vulnerable. Or maybe they worry about bothering others with their offers or being seen as pushy. They really don't want to be "that" business owner. Or maybe it’s something else entirely.

The truth is - your work in this world is for you be you, the real you. That’s true for your life and for your business. When you share your light, you make this world a better place.

And that’s something we all need more of.