As we start fresh into the calendar year, I've been thinking a lot about what's needed to grow your business. Looking at the general marketing advice out there directed to coaches, healers or other creative entrepreneurs, you could be forgiven for thinking all you have to do is write a killer landing page or great ad copy for your new offers and people will be pulling out their credit cards.
The truth is it takes time and consistent attention to build an audience and to cultivate trust with your potential clients. Following the principles of authentic marketing and then combining those with practical marketing advice to build your business' foundation and consistently showing up is what's needed instead.
To help you start off the new year, I'm sharing my top five most-read blog posts from the last year. They're a combination of practical advice, fresh perspective and trust for your own inner wisdom.
If you haven't read them before, I invite you to dive in. If you have read some, or even all of them, before, I'd invite you to maybe review them again, - perhaps they'll offer you some reminders or additional inspiration on your journey.
I hope these articles offer inspiration and nourishment for you and your business as we head into the new year.