Why repeating your message in your marketing content is powerful
Have you ever been bored creating content?
Maybe you’re working on your blog or your weekly video, and you find yourself saying a lot of the same things over and over again. Maybe, you don’t know, you feel like you should be more innovative or work more at coming up with fresh angles or inspiration.
For example, you’re a life coach for busy moms, and you find yourself talking about the need to care for themselves or how to step out of overwhelm over and over again. Or perhaps you’re a practitioner who helps people lessen their anxiety, you find yourself talking time and again about trigger points and strategies to manage.
Maybe you work with people and their creativity, and you find yourself talking about the inner critic and how making time for their creativity can feel uneasy, uncomfortable even. Even though it makes no sense because its something they love.
While it never hurts to be offer your perspective in fresh ways, the truth is - repetition is good in your marketing.
Why Your Message Needs Repeating
While I really don’t want you to be bored creating content (and that’s something I’ll take on in a future post!), talking about the same themes in your content over a period of time is very good for your marketing.
Here are five reasons why.
Repeating your message helps it be heard.
As a coach, healer or other creative entrepreneur, the things you help your clients with aren’t necessarily easy. If it were, they wouldn’t need your help. If it was easy for everyone to get reconnected to their spouse again or a matter of reading a book to stop hiding or to see their gifts and talents or to have a good relationship with their body, your ideal clients likely wouldn’t need help.
And to shift and truly heal something that likely has deep roots, it’s going to take time for people to understand where they’re at and what their facing. As you show up consistently, with the messages they need to hear, you help pave the way for their growth and to ultimately seeing you as someone who can help them.
You reach different people.
Your own voice is rich, varied. You have a myriad of stories to tell, examples to share, insight to bestow. Some pieces you share will resonate with some people, while others will strike a note with different people.
You reach the same people but at different times.
The same message over time will reach the same people at different times. Sometimes, people are ready to hear your message and sometimes they’re not. Depending on their own growth evolution and soul journey, what you say will impact them differently through time. You never know when exactly what you’re saying will be the perfect message for someone to hear that day.
Through repetition, you demonstrate your expertise.
As you create content to help your potential clients with the questions they have and the struggles their dealing with, and you repeat common themes, you show the depth and breadth of your knowledge. You become known as someone who has expertise in this particular area, which is an important step in earning your ideal clients’ trust.
Consistent messaging builds trust.
Consistency in marketing builds trust and when you repeat your message over and through time, people learn to trust you. The opposite is also true – if you change your message (or aren’t clear who you help and what you help them with – then that creates confusion which doesn’t build trust.
Creating content around a set of themes that you go back to time and time again is part of good marketing strategy. By consistently speaking to a group of issues or questions with your potential clients, you help lay the groundwork for greater understanding. You can reach different people at different times, and you can showcase your expertise and, over time, build trust in your potential clients.
I guess it bears repeating – all this repetition is a good thing.