There. You finished creating an offer that you’re going to market for free in exchange for people signing up on your website. It might be a product, a webinar, or an in-person presentation.

You’ve put time and effort into creating it. You wrote it up. Or recorded it. You reviewed it. You booked time in your calendar and set up your webinar. Maybe you hired someone to do some design work to support it.

You’re finally ready to put it out into the world.

And then…