Understand and uncover the impact of unconscious energy on your business and marketing
You’re putting effort into your marketing. You want to reach people as a coach, healer or other creative entrepreneur. Maybe you’re creating blog posts or video shorts. Perhaps you’re in the middle of promoting your offer your one-to-one coaching or a new group you’re running.
Whatever it is, you want to increase your visibility, get more people to know you, see if they like your approach and trust you – all to generate more sales.
There’s an often-overlooked aspect of marketing that can have a significant impact on your success in all this: your unconscious energy.
Your unconscious energy refers to the thoughts, beliefs, emotions, and intentions that you hold subconsciously. These can be influenced by many things like your past experiences, cultural conditioning, ancestral beliefs, and your personal values, among others. Sometimes you may have a vague awareness of this, other times not.
And whether you realize it or not, your energy plays a significant role in shaping your behavior and the results you see in your marketing and business.
Is Your Energy Supporting You?
When it comes to marketing, your energy can either support or subvert your efforts.
For example, if you have an unconscious fear of failure or a lack of confidence in your abilities, you may unwittingly create marketing campaigns that are ineffective or inconsistent. On the other hand, if you have a keen sense of purpose and a clear understanding of your role connecting with your ideal clients, your marketing efforts are likely to be more focused and successful, the energy within them reflecting that clarity and fullness.
Or let's say you are struggling to attract new clients to your coaching practice, despite having your marketing foundation in place, a strong website and consistent marketing presence through content sharing. You might have an unrealized belief that it's not possible to make a living doing what you love, or that you don't deserve to be successful.
Once you become aware of these beliefs, you can work on shifting them and creating a more positive and empowering mindset that supports your marketing efforts.
Another way that energy can impact your marketing is through your branding and messaging. Your unintentional energy can influence the tone and style of your marketing materials, as well as the language and imagery that you use. For example, if you have a fear of being seen as pushy or salesy, you may inadvertently create marketing messages that are too vague or passive, which can make it difficult for potential clients to understand what you offer and how it can help them.
The Unconscious Made Conscious
The tricky part here is that these energies exist either just below or well-below your conscious mind. You may not always be alert to the thoughts, feelings, and motivations that are driving your behavior.
If you were, you could do something to change the energy to have a more positive impact!
So, how can you bring a greater level of focus on your unconscious energy to ensure it’s supporting your marketing and not getting in your way?
Here are five things to do:
Pay attention to your emotions: Our emotions can often provide clues to what we're feeling at a deeper level, some of which can be driven by subconscious energy.
When you sit down to write your newsletter, how do you feel? How about when you send out your latest marketing series, promoting your free webinar or your upcoming weekend workshop?
Are you tense or anxious? Are you filled with dread or annoyance? Are you feeling connected with your audience? In flow? Brimming with ideas?
If you can’t exactly identify how you’re feeling, that’s OK. Start with paying attention to the physical sensations in your body. Identify what’s going on and where, noting whether it feels negative, positive or neutral. Once you’ve done that, you can go deeper, by either journaling or talking with a trusted friend or colleague.
Analyze your behaviour patterns: Are there patterns in your behavior that seem to repeat themselves?
For example, do you always end up working on your marketing in the same way, perhaps running chaotically from one to-do item to another? Or maybe waiting until the last minute to send out that promotional email? Or perhaps feeling overwhelmed by the thought of telling people about your business?
It’s important to note that everyone has her own style and there is not one way to approach your marketing work. However, having recurring feelings and resulting behaviors that don’t feel good to you could be a sign that there is some unintentional energy at play.
Consider your dreams: Dreams can be a window into our unaware mind. Pay attention to any recurring themes or symbols in your dreams, as these may hold clues to what's going on at a subconscious level.
I used to have recurring dreams where I was in an airline terminal, always running late, sure I was going to miss my flight. Through dreamwork, I came to realize my deep-seeded desire to be doing different work in the world than I had been. I also had an unwitting fear of never being able to accomplish that in this lifetime.
Once I understood what was going on, I could take steps to make changes and to shift my energies.
Practice mindfulness: Mindfulness can help us become more aware of our thoughts and feelings in the present moment. And, by paying attention to your thoughts and emotions as they arise, you may be able to identify any subconscious energy that's driving your behavior.
Deepening your noticing and recognition of your state of being, especially while you’re working on or in your business, can help you open up portals to greater understanding.
Seek an intuitive energy reading. A trained business intuitive can read your energy and help you explore what wants attention in a safe and supportive environment. Through an energy reading, you can identify the subconscious patterns and beliefs that may be holding you back, as well as the hidden strengths and opportunities that you may be overlooking in your business and marketing.
Once you take steps to identify any unconscious energy, you can work to align it with your marketing goals. This may involve working with a coach or therapist to uncover and shift limiting beliefs, practicing mindfulness and meditation to increase self-awareness, or seeking out intuitive guidance to gain deeper insight into your energy and its impact on your marketing.
If you're struggling with your marketing, consider exploring the role of unconscious energy and how it may be affecting your results. With cognizance and intentional action, you can harness the power of your energy to achieve greater success in your business.
Do You Want Help Identifying Your Unconscious Energy in Your Business and Marketing?
Through an intuitive energy reading, you can identify the subconscious patterns and beliefs that may be holding you back, as well as the hidden strengths and opportunities that you may be overlooking. You’ll get an affirmation of what's working well in your business and you’ll get clarity about what needs attention and how that's impacting you right now. You'll leave with deeper insight as to what's needed for you and your business as well as a practical next step to help move you forward.
Click here for more information or to sign up