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Since part of my why is to help coaches develop their products and services, I keep tabs on the market and follow a LOT of coaches’ businesses. One coach in particular – an icon of success, published author of several books, 8-figure earner, – sent out a marketing email last week that started out something like this (I’m paraphrasing loosely):
It was midday, and there were only a few cars in the park. I stepped onto the trail, and soon the path became overgrown. Plants brushed my ankles. My thoughts flitted, jumped. Chiggers, poison ivy, heat cramps. Does the GPS on my phone work out here?
The bridge over the marsh dipped, and dragonflies floated across the water.
As my mind rattled on through these thoughts, my soul-self waited patiently to settle into a quieter state among the trees.
